Title: Getting to the Top of Mind: How Reminders Increase Savings

Type Dataset Karlan, Dean, McConnell, Margaret, Mullainathan, Sendhil, Zinman, Jonathan (2019): Getting to the Top of Mind: How Reminders Increase Savings. Harvard Dataverse. Dataset. https://dataverse.harvard.edu/dataset.xhtml?persistentId=doi:10.7910/DVN/UJD5OP

Authors: Karlan, Dean (Yale University) ; McConnell, Margaret (Harvard T.H. Chan School of Public Health) ; Mullainathan, Sendhil (Harvard University) ; Zinman, Jonathan (Dartmouth College) ; Research Transparency, Data Ethics, and Governance (Innovations for Poverty Action) ;

Links

• Item record in Abdul Latif Jameel Poverty Action Lab Dataverse
• Digital object URL

Summary

We provide evidence from field experiments with three different banks that reminder messages increase commitment attainment for clients who recently opened commitment savings accounts. Messages that mention both savings goals and financial incentives are particularly effective, whereas other content variations such as gain versus loss framing do not have significantly different effects. Nor do we find evidence that receiving additional late reminders has an additive effect. These empirical results do not map neatly into existing models, so we provide a simple model where limited attention to exceptional expenses can generate undersaving that is in turn mitigated by reminders.

More information

• DOI: 10.7910/DVN/UJD5OP

Subjects

• Social Sciences, economics: microeconomic behavior, behavior and behavioral decision making, finance

Dates

• Publication date: 2019
• Submitted: March 26, 2019
• Updated: May 09, 2019
• Collected: February 01, 2006 to October 31, 2008

Notes

Rights

• info:eu-repo/semantics/openAccess
• https://creativecommons.org/publicdomain/zero/1.0/ CC0 Waiver

Funding Information

Format

electronic resource