Title: The Short-Run and Long-Run Effects of Behavioral Interventions: Experimental Evidence from Energy Conservation

Type Dataset Allcott, Hunt, Rogers, Todd (2018): The Short-Run and Long-Run Effects of Behavioral Interventions: Experimental Evidence from Energy Conservation. Harvard Dataverse. Dataset. https://dataverse.harvard.edu/dataset.xhtml?persistentId=doi:10.7910/DVN/OCRH8F

Authors: Allcott, Hunt (New York University) ; Rogers, Todd (Harvard Kennedy School) ; Allcott, Hunt (New York University) ; Rogers, Todd (Harvard Kennedy School) ;

Links

• Item record in Abdul Latif Jameel Poverty Action Lab Dataverse
• Digital object URL

Summary

We document three remarkable features of the Opower program, in which social comparison-based home energy reports are repeatedly mailed to more than six million households nationwide. First, initial reports cause high-frequency "action and backsliding," but these cycles attenuate over time. Second, if reports are discontinued after two years, effects are relatively persistent, decaying at 10-20 percent per year. Third, consumers are slow to habituate: they continue to respond to repeated treatment even after two years. We show that the previous conservative assumptions about post-intervention persistence had dramatically understated cost effectiveness and illustrate how empirical estimates can optimize program design.

More information

• DOI: 10.7910/DVN/OCRH8F

Subjects

• Social Sciences

Dates

• Publication date: 2018
• Submitted: July 09, 2018
• Updated: April 03, 2020

Notes

Rights

• info:eu-repo/semantics/openAccess
• https://creativecommons.org/publicdomain/zero/1.0/ CC0 Waiver

Format

electronic resource

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